A digital storefront for a fish market incepted in 1894. We went on a journey to bring the brand platform into 2022 and beyond.

We vastly improved navigation structure and employed a mega-nav to drill into key product categories at a high level. New ways to discover products and recipes were explored, tying them together to cross pollinate content. And a path was crafted for a unique subscription feature where users can create an account and add items to a recurring order. All tucked away and manageable within a tidy dashboard.