The ocean is a provider for humanity and home to the vast majority of planet Earth’s animal species, yet it’s at breaking point. This could change if people knew the ocean’s greatest secrets.
Teaming up with Vice, Live Ocean embarked on a mission to raise ocean awareness ahead of the 2023 World Oceans Day. I designed a website centred around the Vice exposé, immersing users in an experience that makes them feel integral to the unfolding narrative. Meticulously, I hand-crafted more than 30 pieces of physical evidence that were digitally scanned, each backed by concrete statistics to reinforce the central concept. Right from the outset, I thoughtfully integrated intricate and engaging sound and UI interactions. Collaborating closely with frontend developers and audio engineers, we brought the complete experience to life.