For a holding company that oversees a diverse range of scientific research and clinical trials work, it’s essential that this brand platform communicates the precision, progress, and approachability of Momentum Research Group.

I’ve designed this concept through the lens of scientific excellence, collaborative spirit, and forward movement. The mark features a dynamic ring inspired by human biometric fingerprints, symbolising precision and individuality. Following the mark, the geometric and soft typography strikes a balance of technical sophistication and organic nature, reflecting their commitment to cutting-edge research and relationships with patients alike. From there, I built out a robust brand suite of colour, iconography, pattern, and photographic direction to be used across a range of future brand collateral.